Ketu ry

New publications

July 27th, 2017


KeTu’s project ‘Development of Sustainable Tourism and Support of Local Handicrafts in the Rural Azerbaijan’ has released two new publications in English.

Tourism student Anna Viirelä from Kajaani University of Applied Sciences wrote her Bachelor’s thesis on marketing prerequisites of rural Azerbaijan’s traditional handicrafts. You can read the thesis here.

In addition, Kajaani University of Applied Sciences and Saimaa University of Applied Sciences made a joint online publication focusing on internationalization topics.  The publication includes an article with the topic ‘How to combine a R&D project with Erasmus+ mobility – case Azerbaijan’. You can find the publication here.

The project is implemented in cooperation between Sustainable Future NGO, Kajaani University of Applied Sciences (KAMK) and Ekoloji Tarazliq NGO (EKOT) as the local partner.


Promoting women entrepreneurship in rural handicrafts

July 27th, 2017

KeTu’s project in Azerbaijan supports women handicraft makers to develop their businesses and earn more income by selling the traditional azeri handicraft to tourists in rural areas. Here you can find some photos of the women involved in the project activities together with the project staff members.







The upper photos are taken in Guba which is located in the Northern part of Azerbaijan. The lowest picture is taken in Kokolos-village in Astara region in South of Azerbaijan.


Photos: Aytan Poladova, project coordinator in Azerbaijan


Experience of teacher involved in Azerbaijan project

May 23rd, 2017


I had the pleasure of becoming involved in the project “Development of Sustainable Tourism and Support of Local Handicrafts in the Rural Azerbaijan” already in 2015, when I was teaching a group of Finnish and International business students a basic course in strategic marketing management.

We gave the students the task to create a strategic marketing plan for developing sustainable rural tourism in Azerbaijan. A rather challenging assignment since the students did not know much about the country. The project however went quite well and the marketing plans we made were well received by the project management team.

The “Azerbaijan Project” continued for me in 2017 when I was given the opportunity to go on Erasmus+ funded teacher exchange to the Azerbaijan Tourism and Management University in Baku.
Because of the project we decided that the topic of my lecturing would be sustainable tourism in general but with some focus on Azerbaijan.

The lecturing consisted of four 80 min lectures for four different groups of first and second year students. Each group consisted of 15-20 students from the English language program.
In addition to the lectures in sustainable tourism I also had an opportunity to take part in a seminar and workshop on sustainable rural tourism in Azerbaijan. I gave a lecture on marketing planning in general and how the theories can be applied to marketing sustainable rural tourism. After the lecture the participants, which mostly were students from the university, did some group works, were they could apply some of the theories.

In spite of some minor challenges with scheduling and other practical matters, I think that combining teacher exchange and this project was an interesting experiment and a great experience for me and it was hopefully beneficial for all stakeholders.

The concept is well worth developing further. However, careful and thorough planning, preparation and good communication between all the stakeholders is a prerequisite for best possible outcome.

Text: Jan Mitts, lecturer in Tourism, Kajaani University of Applied Sciences


International Week at KAMK – New plans for the Azerbaijan project

March 10th, 2017


After bureaucratic problems, the activities of “Sustainable Tourism in Azerbaijan” project are finally starting in the target regions. To support the project goals, Kajaani University of Applied Sciences (KAMK) and Azerbaijan Tourism and Management University (ATMU) have applied and received Erasmus+ funding. The funding enables the student and staff mobility between the institutions.

KAMK organized International Week for partner universities on 20-24 February 2017. Ms Gahira Mammadova, Head of Research, from ATMU participated the event. Together we planned new activities and cooperation. The first KAMK students will go for Erasmus exchange to ATMU in Autumn 2017 semester. Those two Tourism students will also contribute to the project implementation and reporting to Finland. Lecturer in Tourism, Jan Mitts, from KAMK will go for teacher exchange to ATMU in April 2017 and give a workshop in strategic marketing planning for the project participants and stakeholders. Preparing a strategic marketing plan for the Rural Tourism in Azerbaijan is one of the project’s main objectives.


As a part of the International Week, a round table discussion was held with the topic of “Best practices and lessons learned”. The project manager Kaisa Merilahti gave a presentation about “How to combine R&D project with Erasmus+ mobility” using the case example of Azerbaijan. Combining the two different frameworks will hopefully give us sustainable results in our cooperation.

Ms Gahira Mammadova meeting KAMK Tourism students.

Ms Gahira Mammadova meeting KAMK Tourism students.


Text and photos: Kaisa Merilahti

Exploring Azerbaijan

November 15th, 2016

Meeting people involved in tourism and handicrafts in Sheki.

Last week Anna Viirelä, Tourism student from Kajaani University of Applied Sciences (KAMK), visited Azerbaijan. She got to know more about Azerbaijani culture from the aspect of traditional handicrafts in the country’s capital city called Baku and in one of the rural areas called Sheki. Particularly the idea is to write a thesis about local handicrafts’ marketing requirements through purchasing process. The trip lasted one week, but more than enough material was gathered thanks to own activity, KAMK’s Project Manager Kaisa Merilahti and Azerbaijani hospitality.

Çox sağ ol!





Coloring silk with traditional methods in Sheki.


Text: Anna Viirelä
Photos: Kaisa Merilahti

Azeris presenting the project topics

November 14th, 2016
Maailma Kylässä festareilla toukokuussa 2016 oli ketulaisia ja azereita esittelypisteellä.

KeTu members and azeri students at the booth of World Village Festival in Helsinki in May 2016.

Kajaani University of Applied Sciences (KAMK) has received four exchange students from Azerbaijan Tourism and Management University during the year 2016. The students have participated the activities promoting the topics of the Development of Sustainable Tourism and Support of Local Handicrafts in the Rural Azerbaijan project, as well as Tourism potential of Azerbaijan. The students took part in fairs and gave presentations. Here are some photos of the events.


Azeri students made skin paintings to the visitors at the Multicultural Fair called “Mahdollisuuksien Tori” in Kajaani in May 2016.


Students Ellie and Khalig gave two presentations to Tourism and Sports students at KAMK in October 2016.


Thank you for Elkhan, Rufat, Elmira and Khalig for the efforts in communication!


Subscribe to RSS feed Find us on facebook.